Case Studies

16/11/2009 - Seeboard Powerlink (now EDF)

Building Internal Coaching Capabilities

Within Seeboard Powerlink two senior executives attended The School of Coaching Open Programme. They have since introduced business coaching into the organisation within the inhouse people management programme.

Seaboard Powerlink
Seaboard Powerlink manages the power supply for London Underground. The Private Finance Initiative underlined the paramount importance of meeting their customer’s expectations. An imperative which required raising the performance of the workforce as a whole.

Half of Seaboard Powerlink’s workforce is in Operations & Maintenance, fundamental to servicing their customer. The Plant Manager attended The School of Coaching’s public programme to evaluate the potential business benefits to Seaboard Powerlink. These became apparent within his role almost immediately, so the HR manager attended the public programme for his own personal development and to understand further how Seaboard Powerlink could benefit from adopting coaching in the workplace.

How The School of Coaching Helped
We are now supporting Seaboard Powerlink in embedding coaching modules within the Seaboard Powerlink management style, through the inhouse People Management Programme. This is being done in a structured way that provides a lever for efficiency improvements.

Embedding coaching modules within this framework ensures that relevant managers understand the concept of business coaching, are trained to use the coaching model appropriately, and are aware of the support available in the organisation.

The Programme:

  • Line managers attended the inhouse core modules as part of their core management skills training.
  • Then then had a review interview with their senior manager and HR manager about how they have benefited from the modules.

Relevant managers whose potential was identified through the review interviews started attending the optional Coaching module. This was designed in consultation with The School of Coaching to provide training, practical sessions and feedback within a one-day and two half-day sessions.

As the participants completed the module, they started to coach within their own team. The Plant Manager and the HR Manager acted as Business Coaches within their designated operational area, providing supervision and professional personal development for individual coaches.

To evaluate the benefits of the coaching programme, all managers attending either The School’s public programme or the Seaboard Powerlink Coaching module submitted regular reports to the HR Manager on the impact of coaching on business performance in their area. For example, in HR this will include benchmarks such as KPIs for turnover and absence rates, and staff satisfaction indices.

The benefits of coaching became apparent within the Plant Manager’s role from the first Public Programme module. Subsequently, the techniques learnt on the Public Programme have been used within both the Plant and HR departments.

Within the Plant section, there has been greatly improved ownership of the business and of problems, and growth in the confidence of managers. Overall, team coaching has helped teams arrive at effective, workable solutions through identifying common goals. The success of the programme also means the Business Coach is well equipped to support and supervise other managers in terms of coaching – a skill that adds value across the business.



QUOTE-LEFT.png The program delivers a structured framework, enhanced through powerful techniques that are truly transformational. The experience, confidence and knowledge attained during and beyond the term is life changing and can be incorporated at home and in the workplace.QUOTE-right.png

Gary Warner, Plant Manager, Seeboard Powerlink


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